Congratulations B.B.A. (Marketing) Faculty of Economics and Business Administration Thaksin University

Ms.Phurichaya Inthakun
Ms.Thanatchaporn Damjui
Adviser: Ms.Jiraporn Kongrode

on receiving the Outstanding Paper Award

Research paper title: “Loyalty in Streaming Services: Insights into Consumer Retention Strategies”
at The 2nd International Conference on ASEAN Sustainable Development (ICASD 2025) "ACCELERATING ACTION: COLLABORATIVE SOLUTIONS FOR A SUSTAINABLE FUTURE" on April 24–25, 2025.